Marketing ~ is a business term referring to the promotion of products, especially advertising and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services ~Wikipedia’s Definition of Marketing
Marketing or ways of selling candles and bath and body is an integral part of your business. Getting a clear understanding of what marketing entails will help us wade through all the information product noise and set your business on a clear path for maximum selling capacity.
Selling your candles and bath and body products online involves search engines (SE) a free advertising tool, B2B social media marketing, and many other avenues. There are so many aspects to selling candles and soaps that the thought of tackling online marketing can lead you to “overload paralysis”. You do not know where to start.
You do not need to learn all online marketing avenues, but there are main ways of selling that can propel your website business in front of your target market.
Selling offlineis having a brick and mortar business, fundraisers, craft shows, open house shows, and other more local, tangible selling avenues.
What offline or online avenues are you currently working on in your candle and soap business? Do you think like a marketer? Do you come across blocks where you do not know where to go to sell your candles or soaps?
In order to get ahead in the game you have to think like a marketer. Constantly challenge yourself on ways to get your business name and products out into the market. Constantly think of ways to brand your business, and put your business out in front of your target market. Master the art of selling your candles and soaps.
If you understand the art of selling you can almost say you are “recession proof”.
Here are some books that may help you understand the “art of selling”.
2. Reaching the Top : Secrets of Closing the Sale, Top Performance : Using the Art of Persuasion to Develop Excellence in Yourself and Others
3. Sales Closing for Dummies
4. How to Sell Anything to Anybody
You maybe able to find some of theses books at your local library.
Here is a post on Selling Candles & Soaps in a Senior Citizen Home