About a month ago I wrote a post on keywords and the importance of keyword density. Now I am writing to you about the importance of choosing the keywords that bring you income.
Maybe now through your play on keywords you have noticed a greater flow of traffic, but your sales have not increased dramatically. Now what do you do to help bring in the cash flow?
It wasn’t a waste of time investigating keywords that increased traffic to your site. More traffic you have the better the odds of someone ordering something from you or wanting more information. We want to separate the traffic that wants information from the traffic that wants to buy.
Lets fine tune your keywords and see what words bring in the money. Those keywords are even better.
How do you determine what keywords bring in the money from the “informational” keywords?
Rule of Thumb in Choosing Your Traffic:
1. Keywords that are 2 words or less customers are usually looking for information.
Example: scented candle, organic soap, fun soap, pillar candle
2. Keywords that are 3+ words customers are looking for a product or service that solves a problem. These are your potential profit keywords
Example: candle silicone molds, soap organic ingredients, highly scented candle, electric grubby candle
If you do not have keyword finding tools here is a nice keyword finding list.
I would try to gather a list of at least 25-50 words. Go through that list and see what potential profit keywords would be worth trying to rank for. The reason why I would have a long list is to have back up words so you can tweak your site without having to do the process again.
Here you could optimize for triple scented candles and or highly scented soy candles.
You’ve done this step and now on to the main point of this post.
This is the coolest tool I have found in trying to figure out what keywords you would have the greatest potential profiting for.
Cool Potential Keywords=Profit Tool.
It is very easy to use. (My kind of web tool) Just select “query”, type in your keyword or words and hit go.
For more information…
We have conducted an analysis reviewing the accuracy of the Query Commercial Intent algorithm, as verified by human evaluators. The results demonstrate a 90% accuracy rate in determining both commercial and non-commercial intent for a given list of query terms. Please refer to the study here for the rest of the findings. ~ Microsoft AdCenter Labs
I am using scented candles as an example and here it has a commercial rating of .96. Multiply this number by 100% and you get the % rate of the keyword. Personally I would add more keywords because the competition for “scented candles” is very high. It may take quite awhile to start ranking on the search engines for those words.
This tool is highly valuable. It can save you time and effort in fine tuning your potential profit keywords.
Let me know how you make out or if you use this tool already let me know how it is working for you.
