I used to take it a bit hard when people would unsubscribe from me. I would wonder what did I write or don’t write that would offend them. I would second guess what I am doing and what my blog and messages would all be about. I do realize that not everything I write about is for everyone and that was okay to me because what others write about is not everything that I am interested in.
But I do feel that if your compelling offer is not met then you have to revamp what your newsletter offer is all about or make sure that you are giving your subscribers exactly what information they wanted from you in your compelling offer.
Does this make sense? 
Okay I have a confession. In my compelling offer I had intended to send out a free marketing check list 2 weeks in advance of the next month. I was good up until, I think, May or June. Then I fell off on doing the marketing check list. Shame on me, but I have done some of those free marketing checklist reports in advance and am ready to give them out for the 2010 year.
That is one thing I have offered in my compelling newsletter subscription note and didn’t not finish it ’til the end. That was not a good move on my part and may have cost me a few subscribers.
Here is a little rundown on the one of my many tools I use the keep subscribers subscribed. I use autoresponders which are a series of messages you can send to your list via email to let them know what that you value their participation. Since I have my free marketing reports going out 2 weeks prior to the beginning of every month, I have them all programed to go out automatically. I use autoresponders not as a sales pitch, but as a way to communicate with people on my list that will hopefully lead to a sale. Each autoresponder has important information that I want to give to my subscribers.
If someone has signed up as a subscriber, then you know one thing already: they are interested in your niche. Your content, blog posts and other marketing tools have led your subscribers to believe that you just may have a product worth buying.
There are some people who find a site that they instantly click with and purchase right away. They are not usually the norm especially on the Internet where “sight unseen” can spell disaster and lost cash. People will ask friends, visit site reviews and follow you for a while before deciding to hit the buy button.
Definitely provide the information that you stated in your compelling offer. Let your subscribers know up front what to expect from you. This will filter out people that are on the fence about subscribing. I know that we want to keep them all, but the best case scenario is to have a small group of subscribers that enjoy what you have to say and respond to your information.
Many Blessings,
P.S. Do you use an autoresponder? How do you use yours? Come and join our forum.
Other Great Reads:
- Build An Email List Using An Autoresponder
- Finding Your Niche In Your Candle Or Soap Business
- Importance Of Your Email List
- Do First Email Or Blog
- Growing Your Email List