Slow times in your soap or candle business are inevitable, but frustrating. You push and push to market your candles or soaps. You even wonder what you are doing wrong.
You are doing nothing wrong. At times your soap or candle business slows down with the seasons.
Tackle your or soap or candle business by wondering what does this season bring for you? What new marketing opportunities are opening up?
During these slow soap or candle business times, don’t let your emotions run away with you. That is exactly what you don’t want to do. When you run your business by emotions, you are not making the wisest decisions for your soap or candle business. Hasty decisions have the potential of hurting your business.
Here is an example. Let say you go to a craft show and you meet other soap or candle businesses and look at all the wonderful products they make. You say to yourself, “Wow they make fantastic candles and soaps. I can make the same candle and soaps and sell it for less.” That is not a wise decision for your soap or candle business. You are not basing the decision on what your business needs. You are basing it on what the soap and candle makers next door are doing.
Another example is when you make soap or candle business decisions on based on pleasing everyone. You don’t need every jar size, every color, every scent available to everyone. It benefits you more during this slow time to keep your money in your business account until you have an order. Not on shelves, jars, fragrance oils.
Running your soap or candle business emotionally causes disappointment. That is the last thing you need during slow times. Run your business like a business. That means stick to your soap or candle business plan, business goals and strategic business marketing. Every thing you do for your business should be geared towards your main soap or candle business goal.
Here is a quick solution. You can customize soaps or candles for a “special occasion” . That means you can customize for weddings, birthdays and other occasions.
Let’s take the wedding season. The wedding season will be exploding in a couple of months. There are a lot of weddings that take place in June. Start advertising that you sell customized wedding candle 2-3 months before June. I would do this at a local level because trying to match colors over the Internet would require you to send various samples to your customers for approval. This would take up a lot of time.
Customizing soaps or candles allows you to sit on your supplies during the slow period until you receive an order. Sitting on your supplies during the slow seasons is good. When business picks up you can pre-make or soaps or candles that you know sell. Your supplies won’t be tied up in last seasons scents and styles.
For more steadfast candle marketing and business ideas that give results read this post on Stop Burning Time and Money In Your Candle Business.
Many Blessings,
P.S. Have your read Stop Burning Time And Money In Your Candle Business for more no nonsense candle business ideas?