From the category archives:
Selling Candles And Soaps: Wrong Marketing Message To The Right MarketRecently I watched an episode of Friends that spoke in volumes to me. I couldn’t tell you how many times I have watched this scene and it finally caught my eye, but right in front of me was a golden marketing lesson. It is [...]
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How To Find Your Niche Within Your Candle & Soap BusinessYou maybe wondering – how does this relate to my candle and soap business? You maybe thinking I am already in a niche. That is true. You are already in a niche, but in a candle and soap business there are smaller niches within.
Your potential [...]
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Do you get caught up in your own little world? All you want to do is concentrate on making your soaps or candles. I do . I get caught up in silicone molds. What is the next design I want to make blah, blah, blah.
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Are you hitting your target market?
Have you ever heard the expression “It is better to be a big fish in
a small pond that a small fish in a big pond”? This saying holds
true in the business world. It is better to have a unique and
focused quality of traffic instead of a large quantity [...]
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